Search Engine Optimization is an effective tool to promote a WordPress website. However, in this competitive market, it is tricky to choose highly beneficial SEO strategies that can support your website content pleasingly seo agency in Kolkata.
It is lucky enough that schema markup is a process to improve search engine rankings. By implementing this structured data, businesses help search engines understand their content better. It allows Google to create rich snippets and make the search results more effective for visitors.
What is schema markup?
You can say it structured data to help search engines understand your website content better for better results. When search engines crawl any page, they analyze the data and ensure that your content is relevant to searches and contains accurate information.
It depends on your website design and development. And how people understand and judge your website. Visitors should be able to understand your website content clearly. However, search engines may find your website content problematic or they cannot understand what the content is trying to convey to the visitors. Schema markup or structured data helps search engines understand the content of different pages of your website.
For example, you create a new page to advertise a business event. Schema markup can make the purpose more obvious through its rich properties. You can add the location, price, and date of the event to explain important details about the occasion. It helps search engines understand the details of your event and rank your page accordingly.
Why is schema markup important?
Schema markup is an effective tool to rank better for all content on your website. To mark up a variety of different data, there are rich properties in schema markup. Some data are:
- Articles
- Restaurants
- Book reviews
- TV episodes and ratings
- Movies
- Local businesses
- Software applications
- Products
- Events
Some facts to reveal why you require schema markup
There are thousands of markup types, from medical stores to toy shops. If you want to provide any type of data on your website, you will have associated properties with this smart tool.
Websites that use this strategy rank better in the search engine result pages than businesses without markup. According to a study, websites with markup get about four positions higher ranks in the SERPs than those without schema markup. Although a higher rank in the search engine result pages is not the only reason for schema markup, it is one of the significant reasons for the same.
At present, one-third of Google’s search results include rich snippets and schema markup. However, according to current research, less than one-third of websites use this marketing strategy.